Luxury showrooms are more than spaces—they embody brand heritage and aspiration. At 360INT, we go beyond basic walkthroughs, using Matterport technology to create 3D Virtual Tours that highlight the individuality of Aston Martin Memmingen under SZD Group’s ownership. Our process begins with a detailed analysis of the showroom’s strengths and weaknesses, ensuring a bespoke 3D Tour that resonates with audiences and aligns with our omotenashi-inspired philosophy of anticipatory, client-centric excellence.
Highlighting Unique Strengths: Our 3D Virtual Tour for Aston Martin Memmingemen showcases its exceptional sales team, whose expertise guides clients through the brand’s legacy, and its rare ability to repair vintage Aston Martin vehicles—a hallmark of SZD Group’s commitment to craftsmanship. These strengths were woven into a compelling narrative, making the tour a celebration of the showroom’s unique identity.
Story-Driven Experience Marketing: Using Matterport’s advanced 3D scanning, we crafted a 3D Virtual Tour that immerses viewers in Aston Martin Memmingen’s elegance. From the showroom’s sleek design to the precision of its vehicles, every detail reflects the brand’s heritage, inviting global enthusiasts to experience the destination virtually.
Global and Local Appeal: Our Experience Marketing concepts transform the showroom into a digital destination, allowing customers worldwide to explore iconic models interactively. This approach fosters emotional connections, driving engagement and brand loyalty.
Google Maps Integration: Boosting Local Visibility
A cornerstone of our strategy was integrating the 3D Virtual Tour and Matterport-powered 360-degree panorama imagery into Aston Martin Memmingen’s Google Maps profile. This effort achieved over 100,000 views, a result that astonished SZD Group’s management and underscored the power of Google Maps for luxury brands.
Impact of Google Maps: Approximately 80% of consumers use Google Maps to find businesses, often with immediate intent to visit. By optimizing Aston Martin Memmingen’s Google Maps profile with 3D Tour imagery, we enhanced local visibility, making the showroom easily discoverable to high-intent customers in Memmingen and beyond.
Managerial Insight: The 100,000+ views highlighted Google Maps’ critical role, even for luxury showrooms. SZD Group’s owner, Florian Ketterle, noted that this success shifted their perspective, recognizing Google Maps as a vital platform for connecting with discerning clients.
Since 2020, 360INT has partnered with SZD Group to deliver innovative Experience Marketing concepts that elevate their portfolio, including Aston Martin Memmingen. Owner Florian Ketterle has expressed high appreciation for our results-driven approach and distinct mindset, which blends Matterport technology with creative storytelling. This long-term collaboration reflects our commitment to understanding SZD Group’s unique needs, delivering 3D Virtual Tours that align with their vision and exceed expectations.
Benefits for Aston Martin Memmingen
Our 3D Virtual Tour and Experience Marketing concepts delivered measurable benefits for Aston Martin Memmingen:
Enhanced Brand Prestige: The 3D Tour positioned the showroom as a leader in luxury automotive experiences, showcasing its expert sales team and vintage car repair capabilities through Matterport’s immersive technology.
Increased Engagement: The story-driven 3D Virtual Tour captivated global audiences, fostering deeper connections with the Aston Martin brand.
Amplified Local Visibility: The Google Maps integration, with over 100,000 views, drove foot traffic and heightened brand awareness, proving the power of 3D Tours in local marketing.
Competitive Differentiation: By highlighting SZD Group’s unique strengths, the tour set Aston Martin Memmingen apart from competitors, reinforcing its status as a premier luxury destination.
360INT’s 3D Virtual Tour Experience Marketing Concept for Aston Martin Memmingen, powered by Matterport, exemplifies our ability to transform luxury showrooms into immersive digital experiences. Since 2020, our partnership with SZD Group has delivered innovative solutions, earning high praise from owner Florian Ketterle for our unique approach. By integrating 3D Tours into Google Maps, achieving over 100,000 views, we’ve proven that even luxury brands benefit from enhanced local visibility. Our omotenashi-inspired commitment to anticipatory excellence ensures that every 3D Virtual Tour captivates audiences and drives results. For brands seeking to elevate their presence with Experience Marketing concepts, 360INT is the trusted partner to bring visions to life.
For more information, visit www.360-int.com to explore our 3D Virtual Tour and Matterport solutions.
