Leveraging Matterport for Immersive Marketing Experiences

As a leading creator of virtual tours for major industries like Hospitality, Car Industry, Retails stores and historical sites, we are constantly seeking innovative ways to enhance our marketing efforts and provide exceptional experiences to our customers. In line with this vision, we propose the integration of Matterport, a cutting-edge technology platform, to revolutionize our marketing strategies. Matterport offers a wide range of benefits and usage opportunities that will elevate our brand presence and engage customers in immersive ways.

Benefits of Matterport Virtual Tours:

1. Virtual Showroom Experience: With Matterport, we can create virtual showrooms that allow customers to explore our latest car models and designs from anywhere in the world. This immersive experience enables potential buyers to visualize and interact with our vehicles, boosting engagement and driving interest.
2. 24/7 Accessibility: Matterport virtual tours provide round-the-clock accessibility, overcoming the limitations of physical showrooms. Customers can browse our cars at their convenience, increasing the chances of capturing their attention and generating leads, even outside regular business hours.
3. Remote Engagement: By incorporating Matterport, we empower customers to engage with our vehicles remotely. They can take virtual test drives, examine interior features, and even customize their preferred options, fostering a sense of personalization and involvement.
4. Global Reach: Matterport’s online platform enables us to reach a global audience without geographical barriers. Customers from various regions can experience our brand, explore our cars, and receive valuable information, expanding our market reach and potential customer base.
5. Showcasing Features: Matterport allows us to highlight unique features and technological advancements of our vehicles. We can incorporate interactive hotspots, informative tags, and video overlays within the virtual tours, providing in-depth information about safety, performance, infotainment systems, and more.
6. Improved Online Visibility: Integrating Matterport tours on our website and social media platforms enhances our online presence. These visually captivating experiences are more likely to be shared, increasing brand visibility, and driving organic traffic to our online platforms.
7. Streamlined Sales Process: Matterport enables a smoother sales process by providing customers with a comprehensive understanding of our cars before visiting a physical dealership. This pre-qualification can result in more informed and focused showroom visits, expediting the decision-making process.
8. Competitive Differentiation: By adopting Matterport, we position ourselves as a forward-thinking brand that embraces technology to deliver exceptional customer experiences. This innovative approach sets us apart from competitors and reinforces our commitment to providing cutting-edge solutions.

Usage of Matterport in Marketing:

1. Virtual Launch Events: Organize virtual launch events using Matterport to unveil new car models or concept cars. Invite customers, influencers, and the press to experience the event remotely, generating excitement and anticipation around our brand.
2. Digital Marketing Campaigns (continued): Utilize Matterport virtual tours as a central element in our digital marketing campaigns. Create targeted advertisements, social media posts, and email newsletters that showcase the immersive experiences offered by Matterport. Drive traffic to the virtual tours, encouraging potential customers to explore our vehicles and engage with our brand.
3. Website Integration: Embed Matterport virtual tours on our website’s car listings and dedicated showroom pages. Make it easy for visitors to access and navigate the virtual tours, ensuring a seamless user experience. Use clear calls-to-action to encourage visitors to schedule test drives or request more information.
4. Social Media Engagement: Leverage Matterport’s shareable links and interactive features to drive engagement on social media platforms. Encourage followers to explore the virtual tours and share their experiences with their networks. Run contests or promotions that involve interacting with the Matterport tours, generating buzz and expanding our social media reach.
5. Influencer Collaborations: Partner with influential automotive and lifestyle influencers to create content featuring Matterport virtual tours of our cars. Collaborations can include virtual test drives, walkthroughs of our showrooms, or comparisons between different models. Capitalize on the influencers’ reach and credibility to increase brand visibility and credibility.
6. Email Marketing and Newsletters: Incorporate Matterport virtual tours into our email marketing campaigns and newsletters. Send personalized messages to segmented customer groups, showcasing relevant vehicle models and inviting recipients to explore the virtual tours. Track engagement metrics to refine our targeting and messaging strategies.
7. Trade Shows and Events: Enhance our presence at trade shows and industry events by incorporating Matterport virtual tours. Create interactive kiosks or VR stations where attendees can experience our vehicles virtually. This unique and immersive showcase will attract attention, facilitate meaningful conversations, and leave a lasting impression on event participants.
8. Collaborations with Dealerships: Collaborate with our dealership network to implement Matterport virtual tours at their physical locations. This allows customers to explore different dealership showrooms remotely, compare models, and make informed decisions before visiting in person. It strengthens the partnership between our brand and dealerships, streamlining the customer journey.
9. Preserving Stories and History: Virtual tours, based on 3D Data will allow you to preserve stories and history forever and spread these stories into the world, while making it accessible, regardless if your audience has time, is capable of travels, restrictions and more. This is why, 360INT created the new platform: 3DMuseum.co

   Conclusion:
   By embracing Matterport as a marketing concept, we unlock a wealth of benefits that elevate our brand presence and engage customers in exciting and immersive ways. The integration of Matterport into our marketing strategies empowers us to showcase our vehicles, connect with a global audience, streamline the sales process, and differentiate ourselves from competitors. Let us seize this opportunity to lead the car industry into a new era of immersive marketing experiences.