How We Tailor 3D Experiences: A Look Inside Our Creative Process
Behind the Magic, There’s Method
At 360INT, the final product might look seamless—a beautifully interactive 3D tour layered with intuitive menus, flawless design, and thoughtful emotion. But behind that magic? There’s a creative process rooted in empathy, innovation, and strategic thinking.
„Every great virtual experience starts with one question: “What if we made this unique?”
In this article, we’re opening the doors to our studio. You’ll see how we move from discovery to delivery, why no two projects are alike, and how our team brings together tech, storytelling, and hospitality to make every experience deeply human.
Step 1: Discovery That Goes Deeper
Before we ever unpack a camera or write a line of code, we sit down and listen. We don’t just ask what the space looks like—we ask:
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- What makes this space special?
- Who is it for?
- What do you want them to feel?
- We’ve learned that even within global brands, each location has its own heartbeat. From a beachfront resort to a classic car showroom, we treat every client like a new story worth understanding.
“We rarely scan a space before we understand its soul.”
— Creative Lead, 360INT
Step 2: Crafting the Concept
Once we know what makes your brand and location unique, our strategy team maps out the structure of the tour. This includes:
Which spaces get priority or entry points
The emotional arc of the user journey
What digital features enhance—not distract from—the story
We often sketch this like a film storyboard. Because that’s what good experiences are: mini-narratives with rhythm, pacing, and payoff.
Step 3: Bringing in the Build Team
Now it’s time for the magic to get technical. Our in-house development team goes far beyond basic Matterport:
- We create custom shortcut menus so users don’t get lost or frustrated
- We design AR layers or interactive guides for hybrid events
- We localize the experience with multi-language toggles
- We Photoshop environments for a cleaner, brand-perfect presentation
And because we control this process, we can build fast, iterate quickly, and customize deeply.
Step 4: Testing & Teaching
Once the tour is built, we don’t just say “Here you go.” We:
Test UX with fresh eyes across devices
Train your team how to use it in sales, marketing, and onboarding
Help you integrate it into your site, CRM, or social channels
Offer feedback loops for refinement
Because Omotenashi isn’t just how we treat your audience—it’s how we treat you.
Real-World Wins
In one recent project, we helped a hospitality group unify their MICE, spa, and event offerings into a single seamless tour. Each section featured custom CTAs, mood music, and multilingual options—turning a once-static experience into a lead-generation powerhouse.
Another client in the yachting industry used our tailored tour not just for marketing—but for staff training, event recaps, and exhibitor sales for future shows.
Final Touch: Our Values, in Every Pixel
At every step, we ask ourselves:
Are we helping this brand express itself more clearly?
Are we adding value through technology or just adding features?
Are we thinking ahead—for our client, and their end users?
If the answer’s not “yes” three times over, we go back and refine.
Because great 3D experiences aren’t accidents. They’re designed—with heart, detail, and purpose.