Beyond the Display Window: How 3D Tours Elevate Retail & Experiential Spaces

Beyond the Display Window: How 3D Tours Elevate Retail & Experiential Spaces When Design Sells, Digitally In high-end retail and curated experiences, how something is presented is often as important as what is being sold. But what if your audience is remote, international, or pressed for time?

„Retail today isn’t just about shelves and stock—it’s about story, emotion, and experience. Whether you’re selling paintings, Porsches, or Nespresso pods, a 3D tour turns your space into a living brand moment.“

That’s where immersive 3D tours come in. At 360INT, we don’t just scan—we craft digital experiences that protect your brand DNA, elevate presentation, and deliver meaningful engagement online. Whether it’s for art collectors in Milan or car lovers in Cologne, our 3D spaces help you sell the story before the product.

Matterport Case Spotlight: “Breaking Darkness” by Alessandro Gianni

One of our most detail-driven collaborations to date, this contemporary art exhibition demanded absolute lighting precision, shadow control, and spatial fidelity. Working directly with Alessandro Gianni, we engineered the lighting digitally to replicate the gallery’s ambiance with near-painterly accuracy, unlike any competitor could do. A true showcase of our Omotenashi excellence. “If it were possible, I’d book 360INT to scan all my exhibitions worldwide.” — Alessandro Gianni Explore the tour below:

Automotive Retail: Maserati, Mercedes & Aston Martin 3D tours with Matterport

Luxury car showrooms aren’t just about the cars—they’re about trust and transparency. With our customized Matterport tours, we added: Sales expert video intros General Manager welcomes Immersive walkthroughs of the showroom and special service zones Google Maps integration for enhanced local SEO This helped build human connection before the first handshake. The result? Warmer leads and faster conversions. Explore Mercedes-Benz Phuket here:

 

Nespresso: Sustainability Meets Storytelling

Nespresso’s boutique campaign wasn’t just about shopping—it was about educating. Our tour included: Interactive displays about recycling and responsibility CEO-led video messages Product info embedded into AR layers Seamless integration into Google Street View for foot traffic and visibility It turned a store visit into a brand discovery moment.

Motorworld: One Scan, Countless Stories

At Motorworld Köln and Motorworld Munich, we created a multi-tenant 3D ecosystem: Each tenant receives a customized version of the scan Visitors can enter directly at their favorite brand’s door Fully branded menus and landing screens for individual businesses Google Maps image uploads for every space to boost visibility

Explore Motorworld Köln within a 50,000sqm Matterport scan</3>

Explore Motorworld Munich within a 90,000sqm Matterport scan

“It’s like we created an online car museum, dealership, and event venue all at once.” — 360INT Project Lead

Pro Tip: From CGI to Google Maps—Extend Your Space’s Potential

360INT delivers: CGI-based tours for unbuilt locations & concepts Photoshopped finishing for pristine imagery AR extensions for product details, sales campaigns, or virtual assistants Measurement-ready models with Lidar scans Local SEO via Street View and Google Maps uploads

Supporting Insight

Harvard Business Review reports that experience-driven retailers see up to 30% higher conversion rates, especially when digital tools are integrated across touchpoints.

Final Thought:

Sell More Than Space—Sell the Feeling At 360INT, we believe the future of retail isn’t just online—it’s immersive. Whether you’re telling the story of a designer, a drivetrain, or a cup of coffee, we’ll make sure your audience sees it, feels it, and remembers it. Let’s create a showroom that sells more than products—it sells your purpose.