Beyond the Display Window: How 3D Tours Elevate Retail Showrooms

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More Than Selling—It’s About Showing, Sharing, and Scaling
Retail today is no longer just transactional. From global luxury brands to purpose-driven innovators, the store has become a space for storytelling, brand immersion, and internal collaboration.[/vc_column_text][vc_column_text]

„Your store isn’t just a place to shop—it’s a stage, a story, and a strategy. What if it could be all of that, accessible from anywhere in the world?“

[/vc_column_text][vc_empty_space height=“7px“][vc_column_text]At 360INT, we help forward-thinking retail brands like Dior and Nespresso bring their environments online—not just to boost visibility, but to solve real-world challenges: global collaboration, campaign activation, documentation, sustainability storytelling, and, yes, next-gen shopping.

Whether it’s a pre-opening, a campaign rollout, or a brand flagship, a 3D virtual tour opens the doors to opportunity.[/vc_column_text][/vc_column][/vc_row]

Real Use Cases with Real Impact – Matterport for Retail & showrooms

3D Archiving For Dior

We created 3D virtual tours for pre-openings of Dior boutiques in Bangkok and Phuket, allowing staff in Paris to explore the space remotely—without the cost, time, or logistics of international travel. It also served as a detailed archive and quality control tool during launch phases.

As part of the broader brand strategy, we also integrated these spaces into Google Maps’ Street View, ensuring Dior’s online presence reflected its elegance and professionalism down to every pixel.

3D Tours For Nespresso

When Nespresso Germany launched a sustainability campaign to combat greenwashing criticism, we helped translate complex messaging into a digital showroom. This included embedded video interviews with the CEO, interactive modules on capsule recycling, and curated content that brought transparency and corporate responsibility into focus—in a format that was accessible, honest, and visually engaging.

Your Space, Your Story—Told Anywhere

These examples show what’s possible when retail spaces are digitized with intention:

• Documentation for internal teams or compliance
• Training for international staff
• Digital campaigns that extend beyond product
• Immersive showrooms that showcase design, values, or innovation
• Public visibility through platforms like Google Street View

“Not every virtual tour needs to sell—but every one should serve a purpose.”
— Creative Director, 360INT

What 360INT Adds to the Experience

We build more than 3D scans—we build interactive environments, customized with:

• On-brand navigation and visuals
• Embedded multimedia: video, interviews, product features
• AR and motion elements for digital campaigns
• Photoshopped staging for flawless presentation
• Multi-language layers for global reach
• Seamless integration into websites, press kits, or booking systems

Pro Tip: Start With Purpose, Then Design Backward

Ask:

Who needs to see this space—and why?
What story are we trying to tell?
Can we reduce travel, confusion, or production timelines by showing more—sooner?
Once that’s clear, the format becomes more than a tour. It becomes an asset.

Supporting Insight

According to Retail Dive, immersive content like 3D walkthroughs and interactive store tours can increase product engagement by 60% and reduce post-sale dissatisfaction by over 40%.

Final Thought: Retail Doesn’t End at the Counter

At 360INT, we believe retail is about presence—not just physical, but digital.
Whether you’re opening a store, launching a campaign, or educating the world about your mission, a thoughtfully designed 3D environment creates access, clarity, and impact.

Let us help you show the world what makes your brand extraordinary—from every angle.