From Ballroom to Beachfront: How Pullman Naithon Uses 3D to Sell the Entire Experience
Virtual Selling in Hospitality’s New Era
In a competitive hospitality market, guests and planners don’t want to imagine. They want to see. They want to feel confident that the ballroom fits 300 guests in a theatre setup—or 150 in a dinner layout. They want to know the beach really is that close. And if they’re in a wheelchair, they want to know the property works for them—not just hope it does.
That’s where 360INT stepped in.
„Why limit your 3D tour to just attracting bookings? At Pullman Naithon Beach Hotel, an A-Z Matterport experience sells the venue, supports planning, eliminates pre-event guesswork, and reassures every guest—from the event planner to the wheelchair user.“
We partnered with Pullman Naithon Beach Hotel to create a fully customized Matterport experience—capturing every corner of the resort, from the lobby to the luxury suites, including event spaces in multiple real-world configurations.
But this isn’t just about selling the room—it’s about supporting the entire journey before, during, and even after the booking.
The Challenge: Static Tours aren´t Enough for ACCOR.
Pullman needed more than a gallery of stitched-together 360° images. Traditional virtual tours couldn’t:
- Show details, event planners need
- Deliver accurate 3D floorplans and room dimensions
- Offer a seamless experience for international MICE buyers
- Support accessibility questions or planning logistics
- Reduce the follow-up questions that typically require expensive fly-ins
- Showcasing the distances and dimensions within a room
- Interactive walk-throughs of guest rooms, restaurants, spa, pool areas, and meeting spaces
- Navigation between different event setups in the ballroom (Theatre vs. Round Table)
- Visual clarity for operational teams and international event organizers
- Measurement accuracy for layouts and ceiling height
- 3D dollhouse views that create spatial orientation instantly
- Interactive floorplans for planning logistics or accessibility
- Remove temporary clutter from function rooms
- Adjust weather lighting for more inviting conditions
- Stage the ballroom as if it’s ready for the next conference
- This elevates visual storytelling and ensures every view is brand-perfect.
With Matterport and 360INT’s tailored enhancements, they created a digital asset that works across sales, marketing, operations, and post-booking support, all for at the same affordable cost. We not just decrease of production costs, we also increased the ROI by 5x.
What 360INT Delivered at Pullman
End-to-End Scanning—From Lobby to Beachfront
With up to 2,000 scan points, the entire resort was digitally captured, enabling:
Precision with the Matterport Pro3 Lidar Camera
Unlike flat 360° images, the Matterport Pro3’s Lidar scanning provides:
Basic 360 images simply don’t offer this level of immersion or reliability.
Matterport Photoshop Magic by 360INT
One of our signature services: post-Matterport-scan Photoshop editing, used here to:
“We’re not just showing rooms. We’re showing what’s possible.”
— 360INT Creative Director
Accessibility Built Into the Experience
A standout feature of this tour? Confidence for mobility-challenged travelers.
Guests using wheelchairs can preview:
Elevator access
Ramp locations
Room layouts that accommodate mobility equipment
This transparency supports better guest care and more confident bookings.
After the Booking: Avoid the Back-and-Forth
Once the event is confirmed, the 3D tour continues to deliver value. Instead of requiring another fly-in or endless email chains:
Event decorators can explore the ballroom to confirm furniture placement
A/V teams can inspect plug points and ceiling rigging
Caterers can review flow and layout without an on-site check
Clients can revisit the scanned space to answer questions last-minute
It’s a virtual assistant for your event planning team—available 24/7.
Matterport to On-Site Augmented Reality: A Glimpse into the Future
The tour didn’t stop online. 360INT integrated AR features, allowing onsite staff to:
Walk clients through an empty ballroom
Use tablets to showcase various setups in real-time
Provide immersive planning for event decorators, vendors, and hosts
The Result: One Scan. Infinite Applications.
The Pullman Matterport tour is now used for:
B2B event sales (conferences, weddings, corporate retreats)
Staff training and internal layout briefing
Accessibility review and quality control
Visual content across the hotel’s booking engine, social media, and Google Maps profile
Post-sale planning, reducing fly-ins and time spent clarifying logistics
It’s no longer a tour—it’s a digital twin that sells, informs, and supports.
Final Thought: One Experience. Many Purposes.
At 360INT, we believe in building spatial tools that go beyond bookings.
The Pullman project is proof: when done right, a Matterport tour doesn’t just convert leads—it supports operations, empowers planners, and creates more confident, memorable experiences.
Ready to make your venue unforgettable, from first glance to final guest?