3D Virtual Tour Experience Marketing Concept for Andaman Beach Resort
Andaman Beach Resort, situated in the vibrant heart of Patong Beach, enjoys an absolute prime location, ensuring high room occupancy without concern. Instead, the resort focuses on showcasing its iconic location and versatile event spaces, including a grand ballroom, to attract MICE planners and guests with accessibility needs. Our MICE Marketing & Sales Concept, built with Matterport and enhanced by Photoshop, highlights these strengths, delivering a tailored digital experience. Leveraging learnings from our partnerships with Accor, Hilton, and Marriott, we’ve integrated our 3D Virtual Tours into Andaman Beach Resort’s marketing platforms, aligning with our omotenashi-inspired commitment to anticipatory, client-centric excellence.
Andaman Beach Resort’s prime Patong Beach location, while a draw for guests, poses challenges for MICE planners and accessibility-focused clients seeking physical inspections. Hotels in such high-demand areas often face logistical constraints, with limited availability for on-site visits due to high occupancy and busy schedules. 360INT’s 3D Virtual Tour, powered by Matterport, overcomes these barriers by providing a comprehensive digital representation of the resort’s event spaces and accessible features. This enables global planners and guests with special needs, such as mobility challenges, to explore the property remotely, ensuring confidence in planning events or stays without the need for physical visits.
Andaman Beach Resort’s event spaces, including its grand ballroom and outdoor venues, are central to its MICE appeal, hosting corporate events, weddings, and conferences. Our 3D Virtual Tour, powered by Matterport, transforms these spaces into immersive digital experiences, enabling planners to explore layouts, seating arrangements, and ambiance remotely. The Experience Marketing concept highlights their versatility through interactive features like dollhouse views and precise measurements, attracting global organizers and driving local bookings. This approach has significantly increased interest in MICE events at Andaman Beach Resort, leveraging its prime location.
Our MICE Marketing & Sales Concept enhances sales efficiency, providing Andaman Beach Resort’s team with a real sales tool. Our 3D Virtual Tours are paired with a classroom training component, teaching staff how to leverage the tour to sell event spaces and address accessibility needs effectively. This includes showcasing the ballroom’s versatility, highlighting accessible pathways, and guiding clients through the booking process, streamlining conversions for MICE events and special-needs guests. Learnings from our partnerships with Accor, Hilton, and Marriott ensure a refined approach, tailored to Andaman Beach Resort’s unique needs.
As a member of the Phuket Hotel Association, Andaman Beach Resort gains special benefits from 360INT’s services, including priority access to our advanced Matterport-based solutions and customized support. Drawing on our successful partnerships with Accor, Hilton, and Marriott, we offer association members like Andaman Beach Resort exclusive strategies, such as optimized integration into digital platforms and tailored training programs. These benefits amplify the resort’s ability to market its prime location and MICE offerings, ensuring maximum impact and engagement.
Andaman Beach Resort faces unique challenges: showcasing its prime Patong Beach location, addressing accessibility needs for guests with special requirements, engaging global MICE planners, and standing out in a competitive hospitality market. Matterport technology, enhanced by 360INT’s expertise, addresses these challenges:
360INT’s advanced technologies, built on Matterport’s robust platform, offer future-proof solutions for Andaman Beach Resort. By transitioning 3D Virtual Tours into augmented reality (AR) experiences, we enable gamification within the resort, such as interactive guest tours, or showcase different event setups in AR, allowing planners to visualize configurations in real-time. These innovations enhance engagement and sales potential, positioning 360INT as the leader in delivering cutting-edge Experience Marketing concepts that transform online experiences into on-site realities.
A cornerstone of our strategy was integrating the 3D Virtual Tour and Matterport-powered 360-degree panorama imagery into Andaman Beach Resort’s Google Maps profile, achieving over 100,000 views. This result impressed the Phuket Hotel Association, highlighting Google Maps’ power for luxury hospitality.
Since 2020, 360INT’s partnerships with Accor, Hilton, and Marriott have refined our approach to luxury hospitality marketing. These collaborations taught us the importance of integrating 3D Virtual Tours into branded digital platforms, tailoring solutions to MICE-driven needs, and providing actionable sales training. For Andaman Beach Resort, these learnings translated into a seamless integration of our 3D Tours into their marketing ecosystem, optimized for the Phuket Hotel Association’s unique benefits, ensuring maximum impact for MICE events and accessibility-focused sales.
360INT’s 3D Virtual Tour Experience Marketing Concept for Andaman Beach Resort, powered by Matterport, redefines luxury hospitality marketing by showcasing its prime Patong Beach location and MICE event spaces. Leveraging learnings from our partnerships with Accor, Hilton, and Marriott, and enhanced by Phuket Hotel Association membership benefits, our 3D Tours deliver a powerful sales tool for MICE planners and accessibility-focused guests. By overcoming inspection challenges, achieving over 100,000 views through Google Maps integration, and introducing AR innovations, we’ve proven that 3D Virtual Tours are essential for prime-location hotels. Our omotenashi-inspired commitment to excellence ensures every 3D Tour captivates and drives results.
9. Oktober 2018
