our collaboration with Accor has integrated our 3D Tours into their micropages, earning praise for driving significant interest in MICE events. By focusing on event spaces and overcoming the unique challenges of scanning a hill-based hotel with over 100 meters of elevation, we’ve delivered a powerful sales tool, achieving over 100,000 views, per year through Google Maps integration.
At 360INT, we craft Experience Marketing concepts that transform luxury hospitality into immersive digital destinations. Our 3D Virtual Tour for Pullman Arcadia Naithon Beach in Phuket, powered by Matterport technology, redefines how this Accor property engages MICE (Meetings, Incentives, Conferences, and Exhibitions) event planners. Since 2020, our collaboration with Accor has integrated our 3D Tours into their micropages, earning praise for driving significant interest in MICE events. By focusing on event spaces and overcoming the unique challenges of scanning a hill-based hotel with over 100 meters of elevation, we’ve delivered a powerful sales tool, achieving over 100,000 views through Google Maps integration.
Pullman Arcadia Naithon Beach, perched on a hillside in Phuket’s serene Naithon Beach, is a premier destination for luxury hospitality and MICE events. Our MICE Marketing & Sales Concept targets event spaces rather than rooms, addressing a critical need for hotels to attract high-value event planners. Integrated into Accor Hotels’ micropages, our 3D Virtual Tour, built with Matterport and enhanced by Photoshop, showcases event venues with unparalleled detail, aligning with our omotenashi-inspired commitment to anticipatory, client-centric excellence.
Scanning Pullman Arcadia Naithon Beach presented unique challenges due to its hillside location, with over 100 meters of elevation across multiple levels. Capturing a seamless 3D Virtual Tour required advanced Matterport techniques to navigate steep inclines, varied terrain, and complex spatial transitions. 360INT’s expertise ensured accurate 3D mapping of event spaces, from elevated ballrooms to terraced outdoor venues, delivering a cohesive digital experience. This technical achievement underscores our ability to adapt cutting-edge technology to challenging environments, providing planners with a reliable virtual representation of the property.
Pullman Arcadia’s event spaces, including elegant ballrooms and tropical outdoor venues, are key to its MICE appeal, hosting corporate retreats, weddings, and conferences. Our 3D Virtual Tour, powered by Matterport, transforms these spaces into immersive digital experiences, enabling planners to explore layouts, seating arrangements, and ambiance remotely. The Experience Marketing concept highlights their versatility through interactive features like dollhouse views and precise measurements, attracting global organizers and driving local bookings. This approach has significantly increased interest in MICE events at Pullman Arcadia.
Our MICE Marketing & Sales Concept enhances sales efficiency, providing Pullman Arcadia’s team with a real sales tool. Our 3D Virtual Tours are paired with a classroom training component, teaching staff how to leverage the tour to sell event spaces effectively. This includes demonstrating venue versatility, showcasing setup options, and guiding clients through the booking process, streamlining conversions and boosting event bookings. Integration into Accor Hotels’ micropages amplifies reach, empowering sales teams to attract high-value MICE clients worldwide.
Pullman Arcadia faces unique challenges: navigating a hillside location for accurate 3D scanning, engaging global MICE planners unfamiliar with Phuket, delivering high-quality visuals for a luxury audience, and standing out in a competitive hospitality market. Matterport technology, enhanced by 360INT’s expertise, addresses these challenges:
360INT’s advanced technologies, built on Matterport’s robust platform, offer future-proof solutions for Pullman Arcadia. By transitioning 3D Virtual Tours into augmented reality (AR) experiences, we enable gamification within the hotel, such as interactive guest tours, or showcase different event setups in AR, allowing planners to visualize configurations in real-time. These innovations enhance engagement and sales potential, positioning 360INT as the leader in delivering cutting-edge Experience Marketing concepts that transform online experiences into on-site realities.
A cornerstone of our strategy was integrating the 3D Virtual Tour and Matterport-powered 360-degree panorama imagery into Pullman Arcadia’s Google Maps profile, achieving over 100,000 views per year. This result impressed Accor, highlighting Google Maps’ power for luxury hospitality.
Since 2020, 360INT has collaborated with Accor to deliver innovative Experience Marketing concepts for properties like Pullman Arcadia Naithon Beach, as well as Pullman Arcadia Phuket Karon Beach. By integrating our 3D Virtual Tours into Accor Hotels’ micropages, we’ve created a seamless platform for showcasing MICE event spaces, earning praise for driving significant interest. This partnership underscores 360INT’s ability to deliver tailored, high-impact 3D Tours that align with Accor’s luxury hospitality vision.
360INT’s 3D Virtual Tour Experience Marketing Concept for Pullman Arcadia Naithon Beach, powered by Matterport, redefines luxury hospitality marketing by focusing on MICE events. Our partnership with Accor since 2020 has delivered a powerful sales tool, integrated into their micropages, that significantly increases interest in event spaces. By overcoming the challenges of scanning a hill-based hotel with over 100 meters of elevation, addressing global accessibility, and achieving over 100,000 views through Google Maps integration, we’ve proven that 3D Virtual Tours are essential for MICE-driven hotels. With AR innovations transforming online experiences into on-site realities, 360INT leads the way in delivering future-proof Experience Marketing concepts. Our omotenashi-inspired commitment to excellence ensures every 3D Tour captivates and drives results.
