Introduction

At 360INT, we pioneer Experience Marketing concepts that redefine luxury events as immersive digital destinations. Our 3D Virtual Tour for the Singapore Yachting Festival (SYF) 2025, held April 10-13 at ONE15 Marina Sentosa Cove, marks the second true 3D online boat show concept, powered by Matterport technology. Collaborating with ONE15 Marina since 2020, we’ve earned high praise from the host for our innovative approach, which has proven highly effective for sales activities for SYF 2026. By integrating 3D Tours and Google Maps imagery, we achieved over 100,000 views, transforming how SYF engages global yacht exhibitors and enthusiasts.

Pioneering the Second True 3D Online Boat Show Concept

The Singapore Yachting Festival 2025, hosted at ONE15 Marina Sentosa Cove, is a premier showcase of luxury yachts, marine lifestyle, and industry innovation. As the second boat show to go live with a true 3D online concept, SYF 2025 required a digital solution to connect international exhibitors—yacht brands and on-land vendors—with global audiences. 360INT’s 3D Virtual Tour, crafted with Matterport and enhanced by Photoshop, delivers an unprecedented community marketing concept. Each exhibitor receives an individual link, ensuring their brand shines within the collective experience, aligning with our omotenashi-inspired commitment to anticipatory, client-centric excellence.

• Individual Exhibitor Links: Our 3D Virtual Tour provides each exhibitor, from yacht brands to on-land vendors, with a dedicated link, showcasing their unique offerings—such as superyacht designs or marine accessories—while fostering a cohesive event narrative.
• Photoshop-Enhanced Visuals: To meet the yachting industry’s high standards, we used Photoshop to remove imperfections (e.g., trash, camera reflections in mirrors), ensuring a polished, professional presentation that a blank Matterport tour couldn’t achieve.
• Seamless Navigation to POIs: Unlike standard Matterport tours, our 3D Tour integrates custom software for intuitive navigation to points of interest (POIs), such as specific yachts or exhibitor booths, enhancing user experience and engagement.

Enhancing SYF Event Spaces with Matterport

SYF 2025’s event spaces, including marina docks and exhibition areas at ONE15 Marina, are central to its appeal, hosting yacht displays, networking events, and industry seminars. Our 3D Virtual Tour, powered by Matterport, transforms these spaces into immersive digital experiences, enabling event planners and enthusiasts to explore layouts, yacht placements, and ambiance remotely. The Experience Marketing concept highlights the versatility of these spaces, showcasing their suitability for high-profile marine events through interactive features like dollhouse views and precise measurements. This approach attracts global organizers and drives local attendance, enhancing visibility and engagement.

Addressing SYF 2025’s Challenges with Matterport

SYF 2025 faces unique challenges: engaging international exhibitors unfamiliar with ONE15 Marina Sentosa Cove, delivering high-quality visuals for a luxury audience, and ensuring user-friendly navigation for global visitors. Matterport technology, enhanced by 360INT’s expertise, addresses these challenges:

• Exhibitor Accessibility: Many yacht and on-land exhibitors come from abroad and are unfamiliar with Singapore’s marina. Matterport’s 3D Virtual Tours provide a detailed digital preview, helping exhibitors plan their displays and connect with the location remotely.
• High Visual Standards: The yachting industry demands flawless presentation. Our Photoshop-enhanced 3D Tours eliminate visual distractions, delivering a premium experience that aligns with SYF’s luxury ethos.
• User-Friendly Navigation: A blank Matterport tour lacks intuitive navigation. Our custom software enables seamless access to POIs, ensuring global audiences can explore yachts and booths effortlessly, enhancing engagement.

Future Opportunities: From Matterport to AR

The success of our 3D Virtual Tour for SYF 2025, built on Matterport’s robust platform, opens exciting future opportunities, particularly in augmented reality (AR). By transitioning Matterport’s digital twins into AR experiences, exhibitors can offer interactive yacht tours where clients virtually “step aboard” vessels, exploring interiors and features in real-time. This evolution enhances sales potential for SYF 2026, allowing global buyers to engage with yachts remotely, reinforcing 360INT’s position as the only company capable of delivering this cutting-edge Experience Marketing concept.

Google Maps Integration: Boosting Local Visibility

A cornerstone of our strategy was integrating the 3D Virtual Tour and Matterport-powered 360-degree panorama imagery into SYF 2025’s Google Maps profile, achieving over 100,000 views. This result amazed ONE15 Marina, highlighting Google Maps’ power for luxury events.

• Impact of Google Maps: Approximately 80% of consumers use Google Maps to find event locations, often with immediate intent to visit. By optimizing SYF’s Google Maps profile with 3D Tour imagery, we enhanced local visibility, attracting high-intent visitors in Singapore and beyond.
• Host Insight: The 100,000+ views underscored Google Maps’ role in connecting global audiences with SYF. ONE15 Marina confirmed the tour’s effectiveness for driving sales activities for SYF 2026.

Partnership with ONE15 Marina

Since 2020, 360INT has collaborated with ONE15 Marina to deliver innovative Experience Marketing concepts for SYF. The host has praised our results-driven approach and unique mindset, noting the 3D Virtual Tour’s proven effectiveness for sales and engagement. This partnership underscores 360INT’s exclusive capability to deliver true 3D online boat show concepts, powered by Matterport and enhanced by custom solutions.

Benefits for Singapore Yachting Festival 2025

• Global Event Prestige: The 3D Tour positioned SYF 2025 as a pioneering online boat show, showcasing yachts and exhibitors through Matterport’s immersive technology.
• Increased Exhibitor Engagement: Individual links boosted visibility for each exhibitor, fostering stronger connections with global audiences.
• Amplified Local Visibility: Google Maps integration, with over 100,000 views, drove attendance and heightened awareness, proving the power of 3D Tours.
• Absolute Proof of Concept: As the second true 3D online boat show, exclusively delivered by 360INT, SYF 2025 set a new standard for the yachting industry.

Conclusion

360INT’s 3D Virtual Tour Experience Marketing Concept for the Singapore Yachting Festival 2025, powered by Matterport, marks a historic milestone as the second true 3D online boat show. Our partnership with ONE15 Marina since 2020 has delivered a community marketing concept that empowers exhibitors with individual links, earning praise for its sales effectiveness for SYF 2026. By addressing challenges like global exhibitor accessibility and high visual standards, and achieving over 100,000 views through Google Maps integration, we’ve proven that 3D Virtual Tours are essential for luxury events. With future AR opportunities on the horizon, 360INT remains the only company capable of delivering this groundbreaking Experience Marketing concept. Our omotenashi-inspired commitment to excellence ensures every 3D Tour captivates and drives results.

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