At 360INT, we pioneer Experience Marketing concepts that redefine luxury events as immersive digital destinations. Our 3D Virtual Tour for the Thailand International Boat Show (TIBS) 2025, held January 9-12 at Phuket Yacht Haven Marina, marks the world’s first true 3D online boat show concept, powered by Matterport technology. Collaborating with JAND Events since TIBS2025, we’ve earned high praise from host and owner David Hayes for our innovative approach, which has proven highly effective for sales activities for TIBS 2026. By integrating 3D Tours and Google Maps imagery, we achieved over 1,000,000 views, transforming how TIBS engages global yacht exhibitors and enthusiasts.
[](https://www.thailandinternationalboatshow.com/david-hayes-on-grow-boating-and-thailand-international-boat-show-a-luxury-lifestyle-event/)[](https://yachtstyle.co/thailand-international-boat-show-2025-opens/)
The Thailand International Boat Show 2025, hosted at Phuket Yacht Haven Marina, is a premier showcase of luxury yachts, marine tourism, and sustainability. Unlike traditional boat shows, TIBS 2025 required a digital solution to connect international exhibitors—yacht brands and on-land vendors—with global audiences. 360INT’s 3D Virtual Tour, crafted with Matterport and enhanced by Photoshop, delivers an unprecedented community marketing concept. Each exhibitor receives an individual link, ensuring their brand shines within the collective experience, aligning with our omotenashi-inspired commitment to anticipatory, client-centric excellence.
TIBS 2025’s event spaces, including marina docks and exhibition areas, are central to its appeal, hosting yacht displays, networking events, and the Thailand Yachting Conference. Our 3D Virtual Tour, powered by Matterport, transforms these spaces into immersive digital experiences, enabling event planners and enthusiasts to explore layouts, yacht placements, and ambiance remotely. The Experience Marketing concept highlights the versatility of these spaces, showcasing their suitability for high-profile marine events through interactive features like dollhouse views and precise measurements. This approach attracts global organizers and drives local attendance, enhancing visibility and engagement.
[](https://www.superyachttimes.com/yacht-news/thailand-international-boat-show-2025)
TIBS 2025 faces unique challenges: engaging international exhibitors unfamiliar with Phuket, delivering high-quality visuals for a luxury audience, and ensuring user-friendly navigation for global visitors. Matterport technology, enhanced by 360INT’s expertise, addresses these challenges:
The success of our 3D Virtual Tour for TIBS 2025, built on Matterport’s robust platform, opens exciting future opportunities, particularly in augmented reality (AR). By transitioning Matterport’s digital twins into AR experiences, exhibitors can offer interactive yacht tours where clients virtually “step aboard” vessels, exploring interiors and features in real-time. This evolution enhances sales potential for TIBS 2026, allowing global buyers to engage with yachts remotely, reinforcing 360INT’s position as the only company capable of delivering this cutting-edge Experience Marketing concept.
A cornerstone of our strategy was integrating the 3D Virtual Tour and Matterport-powered 360-degree panorama imagery into TIBS 2025’s Google Maps profile, achieving over 100,000 views. This result amazed David Hayes, host and owner of JAND Events, highlighting Google Maps’ power for luxury events.
[](https://www.travelandtourworld.com/news/article/thailand-international-boat-show-2025-offers-a-celebration-of-luxury-yachting-marine-tourism-and-sustainable-growth-in-phuket/)
Since 2020, 360INT has collaborated with JAND Events to deliver innovative Experience Marketing concepts for TIBS. David Hayes, host and owner, has praised our results-driven approach and unique mindset, noting the 3D Virtual Tour’s proven effectiveness for sales and engagement. This partnership underscores 360INT’s exclusive capability to deliver true 3D online boat show concepts, powered by Matterport and enhanced by custom solutions.
[](https://www.thailandinternationalboatshow.com/david-hayes-on-grow-boating-and-thailand-international-boat-show-a-luxury-lifestyle-event/)
360INT’s 3D Virtual Tour Experience Marketing Concept for the Thailand International Boat Show 2025, powered by Matterport, marks a historic milestone as the first true 3D online boat show. Our partnership with JAND Events since 2020, led by David Hayes, has delivered a community marketing concept that empowers exhibitors with individual links, earning praise for its sales effectiveness for TIBS 2026. By addressing challenges like global exhibitor accessibility and high visual standards, and achieving over 100,000 views through Google Maps integration, we’ve proven that 3D Virtual Tours are essential for luxury events. With future AR opportunities on the horizon, 360INT remains the only company capable of delivering this groundbreaking Experience Marketing concept. Our omotenashi-inspired commitment to excellence ensures every 3D Tour captivates and drives results.
2. Juli 2025
