The Carpe Diem Beach Club, located on the picturesque Bang Tao Beach in Phuket, has collaborated with 360INT to create a comprehensive 3D virtual tour using Matterport technology and 360INT’s custom software enhancements. This innovative approach to digital marketing aims to revolutionize how the club reaches and engages with potential visitors and event organizers.
360INT crafted an immersive virtual experience of Carpe Diem Beach Club, which showcases the venue’s vibrant atmosphere, luxurious amenities, and the natural beauty of its beachfront location. Utilizing Matterport’s 3D technology, the tour offers a lifelike walkthrough of the entire club, from the stylish lounges to the outdoor dining areas, right down to the fine details of the cocktail bar.
360INT Content Creator: Could you share how the Matterport 3D Tour and 360INT’s software enhancements have impacted your marketing strategies and sales processes?
Carpe Diem Event Team Member: Absolutely! The virtual tour has been a game-changer for us. It allows our potential clients to explore the venue comprehensively from anywhere in the world, which is invaluable. They can visualize the space and layout much more effectively than through photos alone. This helps in faster decision-making and has significantly shortened our sales cycle.
360INT Content Creator: What specific features of the 360INT enhancements have you found most beneficial?
Carpe Diem Event Team Member: The Virtual reality (VR) overlays that 360INT incorporated have added a rich layer of interaction. For instance, viewers can see a basic setup for different types of events, like weddings or corporate retreats, with a simple click, 24/7 from anywhere in the world. It’s the perfect tool to understand the look and feel of our location. This not only engages them longer but also gives them creative ideas for using our space, directly influencing their planning process.
360INT Content Creator: How do you see these technologies influencing future bookings?
Carpe Diem Event Team Member: We’ve noticed a notable increase in bookings since implementing the tour, especially from international clients who can now pre-experience the venue remotely. The detailed insights and analytics provided by 360INT’s software also allow us to understand what potential clients are most interested in, helping us tailor our marketing efforts more effectively.
The collaboration between Carpe Diem Beach Club and 360INT represents a forward-thinking approach to hospitality marketing. The integration of Matterport 3D tours with enhanced AR capabilities provided by 360INT’s software solutions offers a compelling preview of the venue, leading to increased engagement and conversion rates. As we move forward, Carpe Diem plans to expand these digital initiatives to continually evolve its customer engagement strategies and maintain a competitive edge in the bustling Phuket tourism market.
This digital transformation not only enhances the visibility of Carpe Diem Beach Club but also sets a new standard in the event planning and tourism industries for engaging potential clients through innovative technologies.