Tailored Community Marketing Concept for Motorworld Cologne

Motorworld Cologne, located at the historic Butzweilerhof airport, is a dynamic hub uniting automotive brands, hospitality, and events. Its diverse tenant ecosystem—featuring brands like Bugatti, McLaren, BMW, and Morgan—requires a marketing approach that celebrates both collective vibrancy and individual tenant identities. 360INT’s 3D Virtual Tour delivers a unique community marketing concept, using Matterport technology to create an immersive experience that aligns with our omotenashi-inspired commitment to anticipatory, client-centric excellence.

• Highlighting Tenant Diversity: Our 3D Virtual Tour provides each tenant with an individual link, showcasing their unique offerings—such as McLaren’s cutting-edge designs or Morgan’s classic craftsmanship—within the Motorworld ecosystem. This tailored approach ensures every tenant shines while contributing to the collective narrative.
• Story-Driven Experience Marketing: Leveraging Matterport’s advanced 3D scanning, we crafted a 3D Tour that immerses viewers in Motorworld Cologne’s rich heritage and vibrant atmosphere. From showrooms to event spaces, every detail invites global audiences to explore virtually.
• Global and Local Appeal: Our Experience Marketing concepts transform Motorworld Cologne into a digital destination, allowing international enthusiasts to experience its automotive legacy remotely while driving local engagement through tenant-specific links.

Enhancing Motorworld’s Event Spaces with Matterport

Motorworld Cologne’s event spaces, including venues like hangars and conference areas, are central to its appeal, hosting car launches, exhibitions, and community events. Our 3D Virtual Tour, powered by Matterport, transforms these spaces into immersive digital experiences, enabling event planners and enthusiasts to explore layouts, ambiance, and facilities remotely. The Experience Marketing concept highlights the versatility of these spaces, showcasing their suitability for diverse events through interactive features like dollhouse views and precise measurements. This approach not only attracts global organizers by providing a virtual preview but also drives local bookings by showcasing Motorworld’s unique event offerings, enhancing visibility and engagement.

Addressing Motorworld Cologne’s Challenges with Matterport

Motorworld Cologne faces unique challenges: managing a diverse tenant ecosystem, engaging a global audience of automotive enthusiasts, and balancing local visibility with international appeal. Matterport technology addresses these challenges effectively:

• Diverse Tenant Ecosystem: With tenants ranging from luxury car brands to hospitality venues, Motorworld requires a cohesive yet individualized marketing solution. Matterport’s 3D Virtual Tours provide individual tenant links, allowing each brand to highlight its unique identity within the shared digital space, enhancing visibility and engagement.
• Global Accessibility: Automotive enthusiasts worldwide cannot always visit Cologne. Matterport’s high-fidelity digital twins enable remote exploration of showrooms, vehicles, and event spaces, delivering an immersive experience that captures Motorworld’s essence.
• Balancing Local and Global Appeal: The community marketing concept ensures local tenants gain visibility while the 3D Tour attracts global audiences, fostering both foot traffic and online engagement through interactive, tenant-specific content.

Google Maps Integration: Boosting Local Visibility

A key component of our strategy was integrating the 3D Virtual Tour and Matterport-powered 360-degree panorama imagery into Motorworld Cologne’s Google Maps profile, achieving over 100,000 views. This result impressed General Manager Dirk Strohmenger, highlighting Google Maps’ power for automotive hubs.

• Impact of Google Maps: Approximately 80% of consumers use Google Maps to find businesses, often with immediate intent to visit. By optimizing Motorworld Cologne’s Google Maps profile with 3D Tour imagery, we enhanced local visibility, attracting high-intent visitors in Cologne and beyond, including car enthusiasts and event attendees.
• Managerial Insight: The 100,000+ views underscored Google Maps’ role in connecting diverse audiences with Motorworld’s tenants. Dirk Strohmenger noted that this success reshaped their understanding of digital platforms’ importance for community-driven marketing.

Partnership with Motorworld Cologne

Since 2020, 360INT has collaborated with Motorworld Cologne to deliver innovative Experience Marketing concepts. General Manager Dirk Strohmenger has praised our results-driven approach and unique mindset, which blends Matterport technology with creative storytelling to exceed expectations. This partnership reflects our commitment to tailoring 3D Virtual Tours to Motorworld’s vision, ensuring every tenant’s story resonates within the community marketing framework.

Benefits for Motorworld Cologne

• Enhanced Community Prestige: The 3D Tour positioned Motorworld Cologne as a global automotive hub, showcasing its diverse tenants and event spaces through Matterport’s immersive technology.
• Increased Tenant Engagement: The community marketing concept, with individual tenant links, boosted visibility and engagement for each brand, fostering stronger connections with audiences.
• Amplified Local Visibility: Google Maps integration, with over 100,000 views, drove foot traffic and heightened awareness, proving the power of 3D Tours in local marketing.
• Competitive Differentiation: By highlighting tenant diversity and event space versatility, the tour set Motorworld Cologne apart, reinforcing its status as a premier automotive destination.

Conclusion

360INT’s 3D Virtual Tour Experience Marketing Concept for Motorworld Cologne, powered by Matterport, demonstrates our ability to transform multi-tenant automotive hubs into immersive digital experiences. Since 2020, our partnership with Motorworld Cologne, led by General Manager Dirk Strohmenger, has delivered a community marketing concept that empowers tenants and event spaces with individual links, earning praise for our innovative approach. By addressing challenges like tenant diversity and global engagement, and achieving over 100,000 views through Google Maps integration, we’ve proven that 3D Virtual Tours are essential for dynamic hubs. Our omotenashi-inspired commitment to excellence ensures every 3D Tour captivates and drives results. For brands seeking to elevate their presence with Experience Marketing concepts, 360INT is the trusted partner.

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