Introduction

At 360INT, we craft Experience Marketing concepts that transform luxury hospitality into immersive digital destinations. Our 3D Virtual Tour for Pullman Arcadia Naithon Beach in Phuket, powered by Matterport technology, redefines how this Accor property engages MICE (Meetings, Incentives, Conferences, and Exhibitions) event planners. Since 2020, our collaboration with Accor has integrated our 3D Tours into their micropages, earning praise for driving significant interest in MICE events. By focusing on event spaces rather than rooms, and achieving over 100,000 views through Google Maps integration, we’ve delivered a powerful sales tool for Pullman Arcadia.

MICE-Focused Marketing Concept

Pullman Arcadia Naithon Beach, nestled in Phuket’s serene Naithon Beach, is a premier destination for luxury hospitality and MICE events. Unlike traditional hotel marketing, which emphasizes rooms, our Experience Marketing concept targets MICE event spaces, addressing a critical need for hotels to attract high-value event planners. Integrated into Accor Hotels’ micropages, our 3D Virtual Tour, built with Matterport and enhanced by Photoshop, showcases event venues with unparalleled detail, aligning with our omotenashi-inspired commitment to anticipatory, client-centric excellence.

• MICE Event Focus: Our 3D Virtual Tour highlights Pullman Arcadia’s event spaces—ballrooms, conference rooms, and outdoor venues—providing planners with a detailed view of layouts and ambiance, significantly increasing interest compared to room-focused marketing.
• Photoshop-Enhanced Visuals: To meet hospitality industry standards, we used Photoshop to remove imperfections (e.g., clutter, reflections), ensuring a polished presentation that a standard Matterport tour couldn’t achieve.
• Seamless Navigation to POIs: Our custom software enhances the 3D Tour with intuitive navigation to points of interest (POIs), such as specific event setups, making it a practical sales tool for event planners.

Enhancing MICE Event Spaces with Matterport

Pullman Arcadia’s event spaces, including elegant ballrooms and tropical outdoor venues, are key to its MICE appeal, hosting corporate retreats, weddings, and conferences. Our 3D Virtual Tour, powered by Matterport, transforms these spaces into immersive digital experiences, enabling planners to explore layouts, seating arrangements, and ambiance remotely. The Experience Marketing concept highlights their versatility through interactive features like dollhouse views and precise measurements, attracting global organizers and driving local bookings. This approach has proven to be a game-changer, significantly increasing interest in MICE events at Pullman Arcadia.

Empowering Sales Teams with MICE-Focused Tools

Our MICE-focused 3D Virtual Tours are designed to increase sales efficiency, providing Pullman Arcadia’s team with a real sales tool. Beyond the tour itself, 360INT offers a classroom training component, teaching staff how to leverage the 3D Tour to sell event spaces effectively. This includes demonstrating venue versatility, showcasing setup options, and guiding clients through the booking process, streamlining sales and enhancing conversion rates. The integration of our tours into Accor Hotels’ micropages further amplifies their reach, empowering sales teams to attract high-value MICE clients worldwide.

Addressing Pullman Arcadia’s Challenges with Matterport

Pullman Arcadia faces unique challenges: engaging global MICE planners unfamiliar with Phuket, delivering high-quality visuals for a luxury audience, and standing out in a competitive hospitality market. Matterport technology, enhanced by 360INT’s expertise, addresses these challenges:

• Global Accessibility: International MICE planners cannot always visit Phuket. Matterport’s 3D Virtual Tours provide a detailed digital preview, helping planners visualize event spaces and plan remotely.
• High Visual Standards: The hospitality industry demands flawless presentation. Our Photoshop-enhanced 3D Tours eliminate visual distractions, delivering a premium experience that aligns with Pullman Arcadia’s luxury ethos.
• Competitive Differentiation: By focusing on MICE events rather than rooms, our 3D Tours position Pullman Arcadia as a leading event destination, setting it apart from competitors.

Future Opportunities: From Matterport to AR

360INT’s advanced technologies, built on Matterport’s robust platform, offer future-proof solutions for Pullman Arcadia. By transitioning 3D Virtual Tours into augmented reality (AR) experiences, we enable gamification within the hotel, such as interactive guest tours, or showcase different event setups in AR, allowing planners to visualize configurations in real-time. These innovations enhance engagement and sales potential, positioning 360INT as the leader in delivering cutting-edge Experience Marketing concepts that transform online experiences into on-site realities.

Google Maps Integration: Boosting Local Visibility

A cornerstone of our strategy was integrating the 3D Virtual Tour and Matterport-powered 360-degree panorama imagery into Pullman Arcadia’s Google Maps profile, achieving over 100,000 views. This result impressed Accor, highlighting Google Maps’ power for luxury hospitality.

• Impact of Google Maps: Approximately 80% of consumers use Google Maps to find hotels and event venues, often with immediate intent to visit. By optimizing Pullman Arcadia’s Google Maps profile with 3D Tour imagery, we enhanced local visibility, attracting high-intent visitors in Phuket and beyond.
• Accor’s Insight: The 100,000+ views underscored Google Maps’ role in connecting global audiences with Pullman Arcadia’s MICE offerings, reinforcing the tour’s effectiveness for event sales.

Partnership with Accor

Since 2020, 360INT has collaborated with Accor to deliver innovative Experience Marketing concepts for properties like Pullman Arcadia Naithon Beach. By integrating our 3D Virtual Tours into Accor Hotels’ micropages, we’ve created a seamless platform for showcasing MICE event spaces, earning praise for driving significant interest. This partnership underscores 360INT’s ability to deliver tailored, high-impact 3D Tours that align with Accor’s luxury hospitality vision.

Benefits for Pullman Arcadia Naithon Beach

• Enhanced MICE Prestige: The 3D Tour positioned Pullman Arcadia as a premier MICE destination, showcasing its event spaces through Matterport’s immersive technology.
• Increased Sales Efficiency: The MICE-focused tour and classroom training empowered sales teams, streamlining conversions and boosting event bookings.
• Amplified Local Visibility: Google Maps integration, with over 100,000 views, drove foot traffic and heightened awareness, proving the power of 3D Tours.
• Future-Proof Innovation: AR-enhanced experiences and tailored solutions set Pullman Arcadia apart, reinforcing its leadership in hospitality.

Conclusion

360INT’s 3D Virtual Tour Experience Marketing Concept for Pullman Arcadia Naithon Beach, powered by Matterport, redefines luxury hospitality marketing by focusing on MICE events. Our partnership with Accor since 2020 has delivered a powerful sales tool, integrated into their micropages, that significantly increases interest in event spaces. By addressing challenges like global accessibility and high visual standards, and achieving over 100,000 views through Google Maps integration, we’ve proven that 3D Virtual Tours are essential for MICE-driven hotels. With AR innovations transforming online experiences into on-site realities, 360INT leads the way in delivering future-proof Experience Marketing concepts. Our omotenashi-inspired commitment to excellence ensures every 3D Tour captivates and drives results.

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