Why did Aston Martin Memmingen need CO2 information built into its 3D tour?

German regulations require CO2 emission information to be permanently visible, and compliance can't depend on a visitor choosing to click something. 360INT built a proprietary information layer into the 3D scan so the required data displays automatically, without any user interaction, turning the tour into a legally compliant communication tool.

What does the 3D scan of the Aston Martin Memmingen showroom include?

It's a high-precision Matterport capture of the full showroom, covering vehicle positioning, interior architecture and customer flow through the space. The permanent CO2 information layer sits on top of that capture, so the compliance data and the showroom walkthrough live in the same tour.

Can the Aston Martin Memmingen tour be used beyond the showroom itself?

Yes — it's described as usable for remote presentations and sales, reducing how often a customer needs to visit the showroom in person before deciding. The same approach is intended to scale across future showroom concepts within the wider dealership network.

Luxury Automotive

Aston Martin Memmingen

Elevating Automotive Retail with Digital Precision & Compliance. 360INT partnered with Aston Martin Memmingen to digitally transform the showroom into a fully functional, high-precision 3D environment — combining immersive storytelling with mandatory compliance within a single seamless experience.

Legally compliant 3D showroom with permanent CO₂ visibility

High-precision 3D Matterport scan of full showroom

Proprietary permanent information layer — no interaction required

Legally compliant CO₂ emission display at all times

Immersive vehicle and architectural presentation

Applicable for legal, sales, and brand communication

Scalable across future showroom locations

The Challenge

Aston Martin dealerships must differentiate digitally while maintaining strict global brand consistency. Standard 3D tour tools failed to capture the premium atmosphere, highlight unique local strengths, or ensure legally required CO₂ emission information is permanently visible — a critical gap since compliance cannot depend on user interaction.

The Solution

360INT captured the Aston Martin showroom in high precision, creating a fully immersive environment showcasing vehicle positioning, interior architecture, and customer flow. Through 360INT's proprietary technology, a permanent information layer was integrated — ensuring CO₂ emissions and key content are always visible without requiring any user interaction, transforming the 3D tour into a legally compliant communication tool.

The Results

True differentiation in digital showroom experience versus competing dealerships

CO₂ information permanently visible — fulfilling regulatory requirements

Elimination of compliance risks in digital environments

Matterport evolved from optional marketing feature to operational necessity

Usable for remote presentations and sales — reduced dependency on physical visits

Scalable across future showroom concepts and dealership network

Client Testimonial

"From WHY? to WOW! The results and concept of 360INT were impressive — a completely new opportunity to connect with new leads."

Florian K.

Owner, Ketterle Car Group

Interactive Experience

About the Client

Located in Memmingen, Aston Martin Memmingen represents the brand's commitment to performance, craftsmanship, and luxury automotive design. As part of a global network of dealerships, Aston Martin showrooms must reflect strict brand identity and architectural standards, premium customer experience, and high-end product presentation. Each vehicle is not just a product — but a statement of engineering excellence and lifestyle.