What is a Matterport 3D virtual tour?

A Matterport 3D virtual tour is a navigable digital twin of a space, captured with Matterport cameras. Unlike 360° photos taken from a few fixed points, visitors move freely from room to room, see the floor plan and dollhouse view, and can measure distances.

How is a 3D tour different from a 360° photo tour?

A 360° tour shows panoramas from fixed points. A Matterport tour is built from a 3D model, so the space connects correctly, measurements are possible and the dollhouse view shows the whole layout at once.

Where can the tour be published?

On your website as an embed, as a direct link or QR code in brochures and emails, and on Google Maps, where Matterport panoramas can be published to your Google Business Profile. Booking and listing platforms differ in what they accept, so we check each platform you use before promising a placement.

What are the benefits for hotels and hospitality?

Guests can explore the room category they are booking and the hotel's facilities before they arrive, and event planners can inspect ballrooms and meeting rooms without travelling, which helps with conferences, weddings and group bookings. Matterport reports that vacation-rental company Vacasa saw its booking conversion rise by nearly 12% on listings with Matterport tours (2019–2021), and that Lindner Hotels received 25% more clicks after linking its tours to Google Business Profile.

Must every room be scanned?

No. Hotels usually scan one representative room per category plus facilities and event spaces; identical rooms can share one scan. We agree the scan list with you before the capture day.

Can the tour be updated after a renovation?

Yes. We rescan the areas that changed and update the tour, so information points and links stay in place.

What return can we expect?

Return comes from specific mechanisms: fewer unnecessary site visits, faster decisions by guests, planners and buyers, more direct enquiries and bookings where the tour connects to your booking system, and one digital twin reused by sales, marketing and operations. We agree the measures before launch, such as tour views, time in the tour, enquiries and bookings from the tour, and report on them. Research published by Matterport points the same way: in a Texas Tech University analysis of 143,575 US property listings (2016–2019), listings with 3D tours sold up to 31% faster and for 4–9% more.

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3D Virtual Tours
Walk inside any space — from anywhere in the world.

3D Virtual Tours: Walk inside any space — from anywhere in the world. We go far beyond a simple scan. Every 3D tour is enriched with custom overlays, branded hotspots, embedded booking flows, and curated storytelling — turning spaces into interactive sales tools that work 24/7.

We go far beyond a simple scan. Every 3D tour is enriched with custom overlays, branded hotspots, embedded booking flows, and curated storytelling — turning spaces into interactive sales tools that work 24/7.

Why it works

Available 24/7 — your space never closes

Embedded CTAs drive direct conversions

Replaces costly physical site visits

Indexed by Google for SEO value

Industry Spotlight

Matterport Virtual Tours for Hotels, Resorts & MICE

See how hotels use Matterport 3D virtual tours to showcase rooms, suites and event spaces — with optional Xperio3D and HospitalityOS booking connections.

Explore Hotel Virtual Tours

Industry Spotlight

Matterport Yacht Virtual Tours for Sales & Charter

See how yacht brokers and charter operators use Matterport 3D virtual tours to showcase vessels remotely — with optional Xperio3D and Y MarineOS charter enquiry connections.

Explore Yacht Virtual Tours

Industry Spotlight

Shoppable Retail Virtual Tours & Store Inspections

See how retailers connect Matterport 3D tours to Shopify and WooCommerce through Xperio3D — supporting shopping, store inspections, 3D archives and analytics.

Explore Retail Virtual Tours

Deliverables

—Matterport scan & processing

—Custom hotspot layer

—Branded UI skin

—Embed & hosting

—Google Street View integration

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Technology Comparison

360° Tours Are
No Longer Enough

A static panorama might have impressed in 2015. Today's buyers, planners, and guests expect to walk through a space — measure it, interact with it, and book from inside it. Anything less is a missed conversion.

360° Photo Tour

A Static Snapshot

You click left or right. You spin around. That's it. Images suffer from lens warp and over-edited HDR processing — making spaces look artificial and unconvincing. There's no spatial awareness, no scale, and no way to take action.

Lens warp distortion in every image
Over-processed HDR looks artificial & unreal
No depth, scale, or 3D geometry
Dead-end — no booking, no CTA
Feels outdated vs. competitor standards
Impossible to layer custom data on top

3D Virtual Tour · Matterport

An Immersive Business Tool

Visitors walk freely through the space in true 3D. The imagery is accurate and natural — no warp, no over-processing. They measure rooms, book directly from the tour, and leave with total confidence.

True 3D spatial model with depth & scale
Natural, distortion-free imagery
Realistic visual representation of the space
Free-roam navigation — no fixed path
Measure any room in real time
Embedded booking, ordering & CTAs

Feature

360° Tour

3D Virtual Tour

Full 3D spatial navigation

Dollhouse & floor plan view

Accurate room measurements

Natural, distortion-free imagery (no warp effect)

Realistic, unprocessed visual feel

Embedded booking & CTAs

Custom hotspot overlays

E-commerce & in-tour ordering

Industry CMS layer

Google Street View integration

360° panoramic imagery

Mobile & headset compatible

PARTIAL

SEO-indexed by Google

PARTIAL

Guest trust & booking confidence

PARTIAL

Why Choose 360INT

Not All Matterport
Providers Are Equal

Any agency can press a button and upload a scan. Very few know how to turn that scan into a business tool that drives revenue, reduces costs, and works for you 24/7.

Standard Matterport Provider

Scan. Upload. Done.

A standard provider shows up, scans the space, and delivers a plain walkthrough link — with no concept, no strategy, and no enhancements. The result is a generic tour that does nothing beyond exist.

No concept, no creative direction
Plain walkthrough — no enhancements or overlays
1 link per room / facility / area
Each link = recurring monthly Matterport charge
Costs scale rapidly with property size
No booking, no ordering, no conversion tools

360INT · Experience Marketing

Concept. Build. Convert.

We start with a strategy tailored to your business, then layer our proprietary technology on top of the scan. The result is a fully branded, interactive sales tool — with hosting, traffic, and future visitors already covered.

Full concept & creative direction included
Custom branded overlays, hotspots & CTAs
Booking, ordering & CMS layer built in
All-inclusive — no per-link monthly charges
2+ years server hosting included
Unlimited data transfer & visitor count

Feature

Standard Provider

360INT

Full concept & creative strategy

Custom branded overlay & UI skin

Custom hotspot overlays & annotations

Embedded booking flows & CTAs

In-tour e-commerce / product ordering

Industry-specific CMS layer

Multi-language support

Google Street View integration

PARTIAL

Dollhouse & floor plan view

Accurate room measurements

Free-roam 3D navigation

All-inclusive pricing (no per-link charges)

2+ years server hosting included

Unlimited data transfer

Unlimited visitor count

"A scan without strategy is just a file. We build experiences that sell."

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Where it is used

What a Matterport 3D Tour Does for Your Business

A Matterport tour is an accurate 3D copy of your space that people can walk through on any device. It answers the questions people have before they book, buy, visit or sign: how big, how it connects, what it really looks like.