3D Virtual Tours Walk inside any space — from anywhere in the world.

3D Virtual Tours: Walk inside any space — from anywhere in the world. We go far beyond a simple scan. Every 3D tour is enriched with custom overlays, branded hotspots, embedded booking flows, and curated storytelling — turning spaces into interactive sales tools that work 24/7.

We go far beyond a simple scan. Every 3D tour is enriched with custom overlays, branded hotspots, embedded booking flows, and curated storytelling — turning spaces into interactive sales tools that work 24/7.

See how hotels use Matterport 3D virtual tours to showcase rooms, suites and event spaces — with optional Xperio3D and HospitalityOS booking connections.

Choosing the right tour deliverables

Start with the spaces your customer needs to understand, then agree the capture scope and optional interactive layer. A panorama, a measured 3D model and a custom booking journey solve different problems.

What a Matterport 3D Tour Does for Your Business

A Matterport tour is an accurate 3D copy of your space that people can walk through on any device. It answers the questions people have before they book, buy, visit or sign: how big, how it connects, what it really looks like.

3D Virtual Tours Projects

Virtual tours by location

Guides on 3D Virtual Tours

Questions

What is a Matterport 3D virtual tour?

A Matterport 3D virtual tour is a navigable digital twin of a space, captured with Matterport cameras. Unlike 360° photos taken from a few fixed points, visitors move freely from room to room, see the floor plan and dollhouse view, and can measure distances.

How is a 3D tour different from a 360° photo tour?

A 360° tour shows panoramas from fixed points. A Matterport tour is built from a 3D model, so the space connects correctly, measurements are possible and the dollhouse view shows the whole layout at once.Matterport 3D vs 360° tours compared

Where can the tour be published?

On your website as an embed, as a direct link or QR code in brochures and emails, and on Google Maps, where Matterport panoramas can be published to your Google Business Profile. Booking and listing platforms differ in what they accept, so we check each platform you use before promising a placement.Google Maps 3D tour publishing

What are the benefits for hotels and hospitality?

Guests can explore the room category they are booking and the hotel's facilities before they arrive, and event planners can inspect ballrooms and meeting rooms without travelling, which helps with conferences, weddings and group bookings. Matterport reports that vacation-rental company Vacasa saw its booking conversion rise by nearly 12% on listings with Matterport tours (2019–2021), and that Lindner Hotels received 25% more clicks after linking its tours to Google Business Profile.

Must every room be scanned?

No. Hotels usually scan one representative room per category plus facilities and event spaces; identical rooms can share one scan. We agree the scan list with you before the capture day.

Can the tour be updated after a renovation?

Yes. We rescan the areas that changed and update the tour, so information points and links stay in place.

What return can we expect?

Return comes from specific mechanisms: fewer unnecessary site visits, faster decisions by guests, planners and buyers, more direct enquiries and bookings where the tour connects to your booking system, and one digital twin reused by sales, marketing and operations. We agree the measures before launch, such as tour views, time in the tour, enquiries and bookings from the tour, and report on them. Research published by Matterport points the same way: in a Texas Tech University analysis of 143,575 US property listings (2016–2019), listings with 3D tours sold up to 31% faster and for 4–9% more.

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