Digital Marketing

PHAB Online Auction

360INT built and deployed the complete online auction platform for the PHAB charity event — a bespoke bidding marketplace where Phuket's top luxury hotels and brands donate premium travel packages, overnight stays, dining experiences, wellness treatments, and services for public auction. All proceeds fund hospitality scholarships for local students.

A live luxury auction platform processing bids from Phuket's top hotels, raising significant charitable funds for student scholarships
Fully custom auction platform design & development
Real-time bidding system with current bid tracking
Buy-now and starting bid pricing per lot
Multi-currency display with conversion
Categorised lots: Overnight Stays, Dining, Spa, Services, Tours
Mobile-responsive auction browsing and bidding
Integration with PHAB event website
360INT's own 3D Experience Marketing package featured as auction lot (THB 275,000 value)
PHAB Online Auction — Luxury Travel & Hospitality Auction Platform

The Challenge

The PHA needed a live auction platform that could host dozens of premium donated lots from luxury hotel brands (Amanpuri, Rosewood, Six Senses, Anantara, InterContinental, and more), manage real-time bidding, enforce auction timelines, handle multi-currency display, and integrate with the PHAB gala event website.

The Solution

360INT developed the auction.phukethotelsassociation.com platform, a fully custom bidding system featuring categorised lots (Overnight Stays, Dining, Spa, Services, Tours), real-time bid tracking, buy-now pricing, currency conversion, lot image galleries, countdown timers, and full mobile responsiveness. The platform also featured a 360INT Experience Marketing voucher as one of the key auction lots.

The Results

Hosted luxury lots from Amanpuri, Rosewood Phuket, Six Senses Yao Noi, Anantara, InterContinental Maldives, and many more
Processed competitive bidding across multiple lots
Raised charitable funds for 20 hospitality scholarships
Enabled global participation in the PHAB charity auction online
360INT services featured as a premium THB 275,000 auction item

About the Client

The PHAB Online Auction is a bespoke luxury travel auction organised by the Phuket Hotels Association as part of its annual PHAB charity fundraiser. Top hotel brands across Phuket and the region donate premium travel and lifestyle experiences for public bidding, with all proceeds supporting hospitality education scholarships for Phuket residents.

Key Achievements

Live luxury auction platform with real-time bidding
Lots from Amanpuri, Rosewood, Six Senses, Anantara and more
Charitable proceeds fund student hospitality scholarships
Project Details
Client
Phuket Hotels Association
Category
Digital Marketing
Result
A live luxury auction platform processing bids from Phuket's top hotels, raising significant charitable funds for student scholarships
Client
CompanyPhuket Hotels Association
Industry
Hotels & MICE
Service Used
Digital Marketing
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Frequently Asked Questions

One representative room per category you sell, the lobby, restaurants and bars, spa and pool, and every event space. Event spaces matter most for MICE sales, because planners use the tour as a first site inspection.

Yes. Planners walk the ballroom and meeting rooms, measure them in the tour and check how spaces connect, before deciding whether to travel for a final visit.

A 3D tour lets people inspect a space before they visit, so first viewings and site inspections can happen remotely and the visits that do happen are better prepared. It also shows which spaces visitors explore, through tour analytics. Research published by Matterport found that US property listings with 3D tours sold up to 31% faster and for 4–9% more (Texas Tech University, 143,575 listings, 2016–2019).

Often, yes. If you have access to the Matterport space, we can add Xperio3D content, branding and connections to it instead of scanning again. We check the scan quality first and tell you if a rescan would serve you better.

The price depends on the size of the space, how many areas or room categories we capture, which services you combine, any custom Xperio3D development, and travel for projects outside Phuket and Bangkok. Send us the floor area, the spaces you want to show and your goal through the quotation form, and we reply with a fixed quotation before anything is booked.

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