The Challenge
The PHA needed a live auction platform that could host dozens of premium donated lots from luxury hotel brands (Amanpuri, Rosewood, Six Senses, Anantara, InterContinental, and more), manage real-time bidding, enforce auction timelines, handle multi-currency display, and integrate with the PHAB gala event website.
The Solution
360INT developed the auction.phukethotelsassociation.com platform, a fully custom bidding system featuring categorised lots (Overnight Stays, Dining, Spa, Services, Tours), real-time bid tracking, buy-now pricing, currency conversion, lot image galleries, countdown timers, and full mobile responsiveness. The platform also featured a 360INT Experience Marketing voucher as one of the key auction lots.
The Results
About the Client
The PHAB Online Auction is a bespoke luxury travel auction organised by the Phuket Hotels Association as part of its annual PHAB charity fundraiser. Top hotel brands across Phuket and the region donate premium travel and lifestyle experiences for public bidding, with all proceeds supporting hospitality education scholarships for Phuket residents.
Key Achievements
- Client
- Phuket Hotels Association
- Location
- Phuket, Thailand
- Industry
- Hotels & MICE
- Category
- Digital Marketing
- Service
- Digital Marketing
- Result
- A live luxury auction platform processing bids from Phuket's top hotels, raising significant charitable funds for student scholarships
