How many Pullman properties in Phuket got a 3D sales tour?

Two: Pullman Arcadia Naithon Beach near Phuket International Airport, positioned for corporate retreats and short stays, and Pullman Arcadia Karon Beach, the largest hotel in Phuket with over 600 rooms and a 4,000 sqm ballroom. Each tour was built around its own event spaces and guest flow.

Why does the Karon Beach property need a more advanced sales tool than a standard 360° tour?

With 600+ rooms, multiple venues and a large ballroom, standard tours struggled to communicate scale and spatial relationships accurately. 360INT built a tailored 3D sales experience instead, focused on event spaces and guest flow, meant to actively support sales decisions rather than just show static rooms.

What advantage does the Naithon Beach location offer for planners?

Pullman Arcadia Naithon Beach sits close to Phuket International Airport, which the project positions as a convenience advantage for event planners and business travellers choosing between the two properties. Its tour emphasizes that tranquil, elevated beachfront setting alongside the airport proximity.

Hospitality

Pullman Hotels & Resorts

Transforming High-Volume Hospitality & Event Sales Through Smart 3D Experiences. As part of Accor's global hospitality portfolio, Pullman operates two flagship properties in Phuket: Pullman Arcadia Naithon Beach, offering a tranquil beachfront setting near the airport ideal for corporate retreats, and Pullman Arcadia Karon Beach, the largest hotel in Phuket with over 600 rooms and a 4,000 sqm ballroom.

Enhanced resort visibility and event bookings

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Pullman Arcadia Karon Beach - 3D Virtual Tour - 360INT Reference Client

Pullman Arcadia Karon Beach1 / 4

The Challenge

Both resorts faced shared challenges: managing scale and complexity (especially Karon Beach with 600+ rooms and multiple venues), reviving event demand post-pandemic, and moving beyond basic virtual tours to actively support revenue generation. Despite high occupancy, standard 360° tours lacked strategic sales value.

The Solution

360INT developed tailored 3D sales experiences for both properties, focusing on event spaces, ballrooms, guest flow, and spatial understanding. Unlike basic virtual tours, this solution actively supports sales enablement, decision-making, and integrates seamlessly into sales workflows while leveraging location advantages.

The Results

Increased event sales efficiency with faster client decision-making

Reduced need for physical site visits during the sales cycle

Stronger positioning in the competitive MICE segment

Clear differentiation from competing venues through scale communication

Increased attractiveness for international events and corporate retreats

Higher quality client engagement with more informed inquiries

Locations

2 Locations · One Standard

Each location carries the same design philosophy and service level — explore them individually below.

Pullman Arcadia Naithon Beach

Located near Phuket International Airport, this resort offers a tranquil, elevated beachfront setting with direct airport proximity ideal for short stays and corporate retreats. The close proximity to the airport is a major advantage that positions this property as the preferred choice for convenience-focused event planners and business travelers.

Virtual Tour — Pullman Arcadia Naithon Beach

Pullman Arcadia Karon Beach

The largest hotel in Phuket with over 600 rooms and a 4,000 sqm ballroom—one of the biggest on the island. This property is a major player in the MICE and large-scale event segment, offering extensive event infrastructure, multiple venues, and complex spatial configurations that require sophisticated sales tools to effectively communicate and showcase.

Virtual Tour — Pullman Arcadia Karon Beach

Project Details