The Challenge
Both resorts faced shared challenges: managing scale and complexity (especially Karon Beach with 600+ rooms and multiple venues), reviving event demand post-pandemic, and moving beyond basic virtual tours to actively support revenue generation. Despite high occupancy, standard 360° tours lacked strategic sales value.
The Solution
360INT developed tailored 3D sales experiences for both properties, focusing on event spaces, ballrooms, guest flow, and spatial understanding. Unlike basic virtual tours, this solution actively supports sales enablement, decision-making, and integrates seamlessly into sales workflows while leveraging location advantages.
The Results
2 Locations, One Standard
Each location carries the same design philosophy and service level — explore them individually below.
Pullman Arcadia Naithon Beach
Located near Phuket International Airport, this resort offers a tranquil, elevated beachfront setting with direct airport proximity ideal for short stays and corporate retreats. The close proximity to the airport is a major advantage that positions this property as the preferred choice for convenience-focused event planners and business travelers.
Pullman Arcadia Karon Beach
The largest hotel in Phuket with over 600 rooms and a 4,000 sqm ballroom—one of the biggest on the island. This property is a major player in the MICE and large-scale event segment, offering extensive event infrastructure, multiple venues, and complex spatial configurations that require sophisticated sales tools to effectively communicate and showcase.
