The Challenge
Exhibition space at the Singapore Yachting Festival used to be sold with a plain 2D site map and selected photos. Photos show the best angles; a 2D map shows positions but not what a berth or booth is really like, such as where the power supply at the berths is, what surrounds a stand and how far it is from the rest of the show. Exhibitors from around the world had to commit to a space without seeing the real environment.
The Solution
360INT captured each edition of the festival as a complete 3D tour of the marina and show area. The tours of the 2025 and 2026 editions are now the base of the festival's sales operations for the next show. The festival team uses them to sell the 2027 edition: prospective exhibitors explore the real environment, including berths, power points at the berths, booth positions and the distances between them, and choose the booth or berth that suits them. According to the festival team, the tours have become one of their most efficient sales tools and make their day-to-day work easier.
The Results
"It has been a pleasure working with Daniel at 360INT across two consecutive editions of the Singapore Yachting Festival. Daniel has always been supportive and accommodating, and his 3D tours have become a valuable way for prospective exhibitors and partners to explore past editions and envision their own participation. Daniel is meticulous and holds his work to a high standard. His dedication to getting the details right makes him a pleasure to work with, and we look forward to continuing our partnership with 360INT for many editions to come."
Two Editions, One Venue
Each edition of the Singapore Yachting Festival at ONE°15 Marina Sentosa Cove is captured in 3D. Explore both below; together they are the festival team's sales tool for the 2027 show.
2025 Edition
The 2025 Singapore Yachting Festival at ONE°15 Marina Sentosa Cove, captured in 3D: the marina layout, berths, yacht presentations, exhibition booths and boardwalk. Together with the 2026 edition, this tour is part of the festival team's sales toolkit for the 2027 show.
2026 Edition
The 2026 Singapore Yachting Festival at ONE°15 Marina Sentosa Cove, captured in 3D during the show. The festival team uses this tour and the 2025 edition to sell exhibition space for the 2027 show: prospective exhibitors see the real berths, booth positions and distances before they choose.
About the Client
Hosted at the prestigious ONE°15 Marina Sentosa Cove on Sentosa Island, the Singapore Yachting Festival is one of Asia's leading luxury yachting events. The festival brings together international yacht brands and exhibitors, industry professionals and investors, and high-net-worth visitors and enthusiasts. Set against the backdrop of a world-class marina, the event showcases luxury yachts and superyachts, marine technology and services, and lifestyle and hospitality experiences.
Key Achievements
- Location
- Singapore
- Industry
- Live Events & Exhibitions
- Category
- Live Events & Exhibitions
- Service
- 3D Virtual Tours
- Technology
- Matterport 3D tour
- Result
- Tours of two editions now form the base of the festival's sales operations for the 2027 show
