The Challenge
Coordinating a complex multi-stakeholder international event with marina operators, event organizers, global exhibitors, and visitors—each requiring clear information about exhibition spaces, dock layouts, yacht positioning, and accessibility. Traditional tools like static maps and PDFs fail to provide real spatial understanding, accurate distance perception, and the confidence needed for planning. Time pressure in the high-value yachting industry makes inefficient communication costly.
The Solution
360INT created a full 3D immersive environment of Phuket Yacht Haven Marina, enabling stakeholders to explore the venue remotely, navigate between docks and facilities, and understand spatial relationships instantly. The platform became a central sales and planning tool for selling exhibition spaces, presenting to international stakeholders, and supporting exhibitor onboarding—allowing exhibitors to evaluate locations visually, plan logistics efficiently, and make faster decisions while enabling global collaboration and extended visibility for participants.
The Results
"A boat show works because people step aboard. You can see the moment someone stops looking and starts imagining. The useful thing about what 360INT does is that it brings that moment forward — a buyer in Geneva can explore the yacht properly, ask the questions they would ask on the dock, and arrive already interested. It does not replace stepping aboard. It makes sure the people who do are the right ones."
Interactive Experience
- Location
- Thailand
- Industry
- Live Events & Exhibitions
- Category
- Live Events & Exhibitions
- Service
- 3D Virtual Tours
- Technology
- Matterport 3D tour
- Result
- Extended event reach beyond physical dates; created 24/7 global accessibility for potential buyers and exhibitors worldwide.
