The Challenge
Managing global store standards for a luxury retailer like Gucci traditionally requires flying in multiple experts for on-site inspections — an expensive, time-consuming process. Flagship stores are only accessible locally, making remote review, quality control, and cross-team collaboration extremely difficult. Conventional documentation methods (photos, videos, plans) are fragmented, incomplete, and lack the spatial context needed for accurate global brand management. For Gucci, this created real inefficiencies in internal approvals, visual merchandising audits, and consistency enforcement across locations.
The Solution
360INT created a fully immersive 3D model of the Gucci store at Central Embassy, capturing the complete spatial layout, interior design details, materials and finishes, and visual merchandising setups. The 3D model serves as a permanent digital twin of the store — accessible anytime, anywhere, and usable across departments. This enables Gucci's global teams to conduct virtual store inspections, review design and VM standards, and collaborate without physical presence — replacing the need for multiple site visits, international travel, and complex logistical coordination.
The Results
One Iconic Location, Uncompromising Standard
Each location carries the same design philosophy and service level — explore them individually below.
Bangkok Central Embassy
About the Client
Located in the prestigious Central Embassy in Bangkok, the Gucci store represents the brand's commitment to cutting-edge retail design and immersive customer experiences. As part of the global luxury group Kering, Gucci continuously evolves its store concepts to reflect high-end architectural standards, precise visual merchandising guidelines, and a consistent global brand identity. To support these standards across international locations, Gucci partnered with 360INT to digitally capture and preserve the Bangkok flagship store.
Key Achievements
