The Challenge
Nespresso has made significant efforts in environmental responsibility through capsule recycling programs, sustainable sourcing initiatives, and circular economy strategies. However, these efforts are often abstract and difficult to visualize, undercommunicated in physical retail spaces, and hard to convey digitally in an engaging way. The challenge: how to make sustainability visible, understandable, and credible for customers — while balancing brand experience with education and leveraging digital channels effectively.
The Solution
360INT created a fully interactive 3D tour of a Nespresso boutique, enabling users to explore the retail space remotely, discover products in context, and experience the brand environment digitally. The virtual experience highlights recycling stations and processes, information about capsule reuse, and environmental initiatives embedded within the space — making sustainability visible, understandable, and part of the customer journey. The 3D tour serves as a multi-purpose communication tool combining marketing, customer education, and internal/external communication in one central digital asset.
The Results
Interactive Experience
About the Client
As part of the global Nestlé group, Nespresso is known for its premium coffee experience, combining high-quality products with a strong focus on sustainability and design. In Germany, Nespresso boutiques serve as retail spaces for premium coffee products, brand experience centers, and touchpoints to communicate sustainability initiatives. To elevate this communication and make it more transparent and engaging, Nespresso partnered with 360INT to create an immersive 3D virtual experience.
