HiSO Living

First 3D furniture e-commerce in Thailand
3D showroom with Matterport scan
In-tour e-commerce integration
Product hotspots with pricing
Add to Cart functionality
24/7 global accessibility
1/2
HiSo Living — 3D Furniture Shopping Experience

The Challenge

Furniture retail traditionally relies on physical interaction — customers want to see, feel, and experience products in person. Online stores lack spatial context, and showrooms are limited by location and opening hours. HiSo Living faced a key challenge: how to bring the emotional and spatial experience of a showroom into a scalable digital format. Customers browsing furniture online frequently ask: 'How does this piece look in a real setting? How does it fit within a space? Does it match other elements?' Standard e-commerce solutions offered low emotional engagement and high decision uncertainty. In a highly competitive market, HiSo Living also needed to stand out digitally and elevate its premium positioning.

The Solution

360INT developed a custom software solution that transforms a Matterport tour into a complete e-commerce platform. Within the 3D environment, users can navigate through the showroom virtually, interact with products directly in the space, access detailed product information, and add items to cart and purchase instantly — all without switching platforms. The solution eliminates the gap between browsing and buying: products are experienced in real context and purchase decisions happen within the environment. The system was successfully implemented for HiSo Living Bangkok, HiSo Living Phuket, and Thailand Pool Tables (sister company), ensuring a consistent, high-end digital experience across all showrooms.

The Results

First furniture retailer to integrate built-in e-commerce into a Matterport 3D tour
Significantly longer user interaction times vs. standard websites
Higher exploration rates and stronger emotional connection to products
Reduced purchase uncertainty through real-space visualization
Seamless transition from inspiration to checkout within the same environment
Scaled across Bangkok, Bangna, Phuket & Thailand Pool Tables
Clear positioning as a digital pioneer in furniture retail
Locations

2 Locations, One Standard

Each location carries the same design philosophy and service level — explore them individually below.

01

Bangkok

Virtual Tour — Bangkok
02

Phuket

Virtual Tour — Phuket

About the Client

With flagship locations in Bangkok, Bangna, and Phuket, HiSo Living has established itself as a premium destination for high-quality indoor and outdoor furniture. The brand is known for curated, design-led product collections, lifestyle-oriented showroom concepts, and high-end European-inspired aesthetics. Rather than displaying standalone products, HiSo Living creates fully styled living environments, allowing customers to experience how furniture fits into real-life spaces.

Key Achievements

Industry-first innovation: 3D virtual showroom with integrated shopping cart
Increased digital engagement with longer session times
Improved conversion rates through real-space product visualization
Stronger brand differentiation as a digital pioneer in luxury furniture retail
Scalable platform deployed across multiple locations and brands
Project Details
CategoryRetail & Showrooms
IndustryRetail
ServiceImmersive Experiences
ResultFirst fully integrated 3D furniture e-commerce experience
Client
HiSo Living
CompanyHiSo Living
Industry
Retail
Service Used
Immersive Experiences
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