The Challenge
Furniture retail traditionally relies on physical interaction — customers want to see, feel, and experience products in person. Online stores lack spatial context, and showrooms are limited by location and opening hours. HiSo Living faced a key challenge: how to bring the emotional and spatial experience of a showroom into a scalable digital format. Customers browsing furniture online frequently ask: 'How does this piece look in a real setting? How does it fit within a space? Does it match other elements?' Standard e-commerce solutions offered low emotional engagement and high decision uncertainty. In a highly competitive market, HiSo Living also needed to stand out digitally and elevate its premium positioning.
The Solution
360INT developed a custom software solution that transforms a Matterport tour into a complete e-commerce platform. Within the 3D environment, users can navigate through the showroom virtually, interact with products directly in the space, access detailed product information, and add items to cart and purchase instantly — all without switching platforms. The solution eliminates the gap between browsing and buying: products are experienced in real context and purchase decisions happen within the environment. The system was successfully implemented for HiSo Living Bangkok, HiSo Living Phuket, and Thailand Pool Tables (sister company), ensuring a consistent, high-end digital experience across all showrooms.
The Results
2 Locations, One Standard
Each location carries the same design philosophy and service level — explore them individually below.
Bangkok
Phuket
About the Client
With flagship locations in Bangkok, Bangna, and Phuket, HiSo Living has established itself as a premium destination for high-quality indoor and outdoor furniture. The brand is known for curated, design-led product collections, lifestyle-oriented showroom concepts, and high-end European-inspired aesthetics. Rather than displaying standalone products, HiSo Living creates fully styled living environments, allowing customers to experience how furniture fits into real-life spaces.
Key Achievements


