Can you actually buy furniture inside the HiSo Living 3D tour?

Yes — 360INT built a custom software layer on top of the Matterport tour so visitors can navigate the showroom, view product details, and add items to cart and purchase without leaving the 3D environment. HiSo Living is described as the first furniture retailer to integrate shopping this way.

Which HiSo Living locations have the shoppable 3D tour?

The system runs across the Bangkok and Bangna flagship showrooms plus HiSo Living Phuket, and was also implemented for the sister brand Thailand Pool Tables. Each location gets the same styled, navigable 3D environment with in-tour product interaction and instant checkout.

How does browsing furniture in 3D differ from a normal online store?

Instead of listing standalone products, the tour shows fully styled living environments so shoppers see how a piece looks and fits within a real room. Product details, cart and checkout sit inside that same space, so there's no switching between a showroom view and a separate store page.

Retail & Showrooms

HiSo Living

In collaboration with 360INT, HiSo Living became the first furniture retailer to integrate a complete online shopping experience directly into a Matterport 3D virtual tour — implemented across flagship locations in Bangkok, Bangna, and Phuket, as well as for their sister company Thailand Pool Tables.

First fully integrated 3D furniture e-commerce experience

First fully integrated 3D showroom with built-in e-commerce

In-tour product interaction, details & instant purchase

No platform switching — inspiration to checkout in one space

Implemented across 3 HiSo Living locations + sister brand

Custom software layer on top of Matterport technology

HiSo Living — 3D Furniture Shopping Experience

The Challenge

Furniture retail traditionally relies on physical interaction — customers want to see, feel, and experience products in person. Online stores lack spatial context, and showrooms are limited by location and opening hours. HiSo Living faced a key challenge: how to bring the emotional and spatial experience of a showroom into a scalable digital format. Customers browsing furniture online frequently ask: 'How does this piece look in a real setting? How does it fit within a space? Does it match other elements?' Standard e-commerce solutions offered low emotional engagement and high decision uncertainty. In a highly competitive market, HiSo Living also needed to stand out digitally and elevate its premium positioning.

The Solution

360INT developed a custom software solution that transforms a Matterport tour into a complete e-commerce platform. Within the 3D environment, users can navigate through the showroom virtually, interact with products directly in the space, access detailed product information, and add items to cart and purchase instantly — all without switching platforms. The solution eliminates the gap between browsing and buying: products are experienced in real context and purchase decisions happen within the environment. The system was successfully implemented for HiSo Living Bangkok, HiSo Living Phuket, and Thailand Pool Tables (sister company), ensuring a consistent, high-end digital experience across all showrooms.

The Results

First furniture retailer to integrate built-in e-commerce into a Matterport 3D tour

Significantly longer user interaction times vs. standard websites

Higher exploration rates and stronger emotional connection to products

Reduced purchase uncertainty through real-space visualization

Seamless transition from inspiration to checkout within the same environment

Scaled across Bangkok, Bangna, Phuket & Thailand Pool Tables

Clear positioning as a digital pioneer in furniture retail

Locations

2 Locations, One Standard

Each location carries the same design philosophy and service level — explore them individually below.

Bangkok

Virtual Tour — Bangkok

Phuket

Virtual Tour — Phuket

About the Client

With flagship locations in Bangkok, Bangna, and Phuket, HiSo Living has established itself as a premium destination for high-quality indoor and outdoor furniture. The brand is known for curated, design-led product collections, lifestyle-oriented showroom concepts, and high-end European-inspired aesthetics. Rather than displaying standalone products, HiSo Living creates fully styled living environments, allowing customers to experience how furniture fits into real-life spaces.