Virtual Tour Analytics and Heatmaps See where attention goes
Tour analytics show how people move through your space. They are for marketing and sales teams who want to know which areas, products or rooms attract attention and improve the tour from that evidence.
Standard web analytics record that the tour page loaded. They do not show which rooms a visitor entered, how long they stayed or what they clicked inside. A standard Matterport tour does not give your team that detail in a form you can act on. Without it, decisions about layout, pricing or stand design rest on guesses. Tour analytics follow the visitor inside the space and report what happened there.
See which areas were visited, how long visitors stayed and in what order they moved through the space.
A page view tells you almost nothing
We show you the dashboard
Analytics are clearer on screen than in a description. We walk you through the dashboard and a heatmap on a short call or screen share.
What 360INT takes care of
Xperio3D is developed by 360INT. We capture the space, set the feature up, prepare the content and keep it current, so your team receives a finished experience instead of another tool to learn.
From scope to a live tour analytics
You tell us what you want to find out about visitors.
Industries that use this feature
Add tour analytics to your tour
Tell us about your space and the systems you use. We confirm what fits, how it connects and what it costs before anything is booked.
Questions
How is this different from Google Analytics?
Standard analytics see that a page loaded. Tour analytics see movement inside the space: areas visited, time spent and clicks on tags. You can still run Google Analytics 4 and Meta Pixel alongside them.
Do we collect personal data about visitors?
Not by default. Sessions use anonymous IDs, and tracking can be switched off for any tour. If you add other tools, check your privacy wording. We can advise on how this fits your policy.
What is a dwell-time heatmap?
It shows how long visitors stayed at each position in the tour. Positions where people lingered stand out, so you can compare rooms, stands or product displays without reading raw tables.
Can we export the data?
Yes. You can export to CSV or Airtable and work with it in your own tools. We can also prepare a summary for you if your team prefers not to handle the files.
Will analytics tell us how to increase bookings or sales?
No. They show how visitors behave, and the numbers depend on the traffic you send. They support your decisions but do not predict or guarantee results. We help you read them and adjust the tour.